Talk about a creative advertising campaigns, this is it. If you haven’t seen this Nike commercial or webisode or whatever it is you need to push play. Not quite as good as Subways “Five Dollar Foot Long” but it’s funny. Kobe on the horse was also a very nice touch as well!
They follow the video up with a callout to their website NotMyBrokenAnkles.com, which is just a landing page on the Nike website.
H/T: neswsports.com